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A Fresh Look Just For You


We all know why we need to wear sunglasses and sunscreen in the summer. Winter, however, can be deceiving. It's an illusion to assume that we are safe from sunburns during the colder season.

Snow acts as a powerful mirror for sunlight and magnifies the effects of UV rays which would otherwise be absorbed by the ground. As a result, the eyes are exposed to both the UV radiation bouncing back from the snowy carpet and the rays shining down directly from the sun.

If your family is skiing or snowboarding up in the mountains, you need to be even more careful! UV rays are more powerful at higher altitudes. Another important factor to remember is that ultraviolet radiation penetrates through clouds, so even if the sun is hidden behind them, it can still damage your eyes.

Prevent overexposure to sunlight by wearing sunglasses that absorb at least 95% of ultraviolet radiation when you go outside, no matter what time of year it is. Even though you want to look great in your shades, the most important part of choosing sunglasses is making sure they provide adequate protection against UV. Make sure the lenses are 100% UV blocking by looking for an indication that they block all light up to 400 nanometers - UV400. The good news is you don't necessarily have to pay more for full coverage for your eyes. Dozens of reasonably priced options exist that still provide total ultraviolet protection.

Another important factor in selecting sun wear is the size of the lenses. You want to make sure your glasses cover as much of the area around your eyes as possible. The more coverage you have, the less harmful radiation will be able to penetrate. Lenses that wrap around the temples will also prevent UV waves from entering from the sides.

If you like to ski or frolic in the snowy hills, you should be aware that the sun's rays are stronger at higher elevations, so you need to be especially careful to keep your eyes shaded on the slopes. In addition to sunglasses, it's a good idea to put on a wide brimmed hat that covers your eyes.

Make a point to be knowledgeable about proper eye protection throughout the year. Don't forget to wear your sunglasses.

How would you like an updated look for your eyes? FreshLook® provides a large assortment of colored contact lenses, which subtly boost or distinctly alter the color of your eyes.

This cutting edge range of contact lenses has such an extensive amount of choices, that you'll be sure to find what you want. Whether your eyes are dark or light, FreshLook® contacts can change the color of your eyes, resulting in a brand new, gorgeous and most importantly, natural look. Each kind of contacts comes in 2 week or daily disposable alternatives.

When selecting a color contact lens for yourself, take into account the natural color of your eyes, hair and skin, and the sort of change you would like to see. And if you want to explore plenty of color options to see how the lenses will look on you, you can virtually ''try on'' loads of color contact lenses by visiting the FreshLook® website and simply uploading a photo of yourself, before visiting your eye care professional.

Regardless of whether color contacts are prescribed to help your eyesight or to simply boost your eye color, they still need to be fitted and prescribed by a specialist, so be sure to see us to hear all about your color contact lens choices.