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Home » News » World Sight Day Challenge – No More Avoidable Blindness

World Sight Day Challenge – No More Avoidable Blindness

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We all know why we need to wear sunglasses and sunscreen in the summer. Winter, however, can be deceiving. It's an illusion to assume that we are safe from sunburns during the colder season.

Snow acts as a powerful mirror for sunlight and magnifies the effects of UV rays which would otherwise be absorbed by the ground. As a result, the eyes are exposed to both the UV radiation bouncing back from the snowy carpet and the rays shining down directly from the sun.





If your family is skiing or snowboarding up in the mountains, you need to be even more careful! UV rays are more powerful at higher altitudes. Another important factor to remember is that ultraviolet radiation penetrates through clouds, so even if the sun is hidden behind them, it can still damage your eyes.

Prevent overexposure to sunlight by wearing sunglasses that absorb at least 95% of ultraviolet radiation when you go outside, no matter what time of year it is. Even though you want to look great in your shades, the most important part of choosing sunglasses is making sure they provide adequate protection against UV. Make sure the lenses are 100% UV blocking by looking for an indication that they block all light up to 400 nanometers - UV400. The good news is you don't necessarily have to pay more for full coverage for your eyes. Dozens of reasonably priced options exist that still provide total ultraviolet protection.

Another important factor in selecting sun wear is the size of the lenses. You want to make sure your glasses cover as much of the area around your eyes as possible. The more coverage you have, the less harmful radiation will be able to penetrate. Lenses that wrap around the temples will also prevent UV waves from entering from the sides.

If you like to ski or frolic in the snowy hills, you should be aware that the sun's rays are stronger at higher elevations, so you need to be especially careful to keep your eyes shaded on the slopes. In addition to sunglasses, it's a good idea to put on a wide brimmed hat that covers your eyes.

Make a point to be knowledgeable about proper eye protection throughout the year. Don't forget to wear your sunglasses.

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The World Sight Day Challenge, slated to take place on October 9, 2014 is an annual awareness day that aims to focus global attention on blindness and vision impairment worldwide.

The day aims to create awareness that blindness can be avoided if there is universal access to quality vision and eye care services for all those in need.  Worldwide, many cases of vision impairment are simply due to the lack of a pair of eye glasses that would help correct a refractive error. The underlying vision of the campaign is to ensure that the quality-of-life and future livelihood of children and adults is not impacted because they do not have sufficient eye care.

According to Optometry Giving Sight, the organization overseeing the campaign, over 600 million people around the globe do not have access to the eye care and eyewear they need. As the ability to see well impacts every aspect of life and empowers adults and children alike to succeed at school or work, eye care from trained eye care professionals not only allows for the detection of vision problems, but can also help to identify early signs of serious health conditions such as diabetes, which can also lead to blindness.

What Can You Do?

Getting involved in the event is easy and involves making a donation on or before October 9.  The funds raised from the World Sight Day Challenge are used to sponsor projects that enable training, establishing vision centers and delivering eye care services to people who are vision impaired and could benefit from an eye exam and a pair of glasses.

The call to action for World Sight Day 2014 is "No More Avoidable Blindness". Help make your contribution for better eye health worldwide. Donate Here

http://www.givingsight.org/

$25 could provide 5 people with vision through eye exams and glasses

$100 can help provide vision screenings for school aged children in developing communities

The Day is coordinated by the International Agency for the Prevention of Blindness under the VISION 2020 Global Initiative. It is supported by eye health organizations around the world, such as Optometry Giving Sight, and is included on the official World Health Organization (WHO) calendar.